The activity involves digitally unwrapping virtual packs containing representations of basketball players, typically in the form of digital cards. The objective is to acquire a collection of these player items, often used within a larger digital game or platform. A user might, for example, obtain a virtual pack hoping to find a rare representation of a star player.
This pursuit of digital assets fosters engagement with the sport and its personalities, allowing users to connect with basketball in a novel way. Its rise reflects a broader trend of digital collecting and gamification, blending aspects of traditional sports fandom with modern technological platforms. This blend allows users to engage with sports in ways that extend beyond passive viewership.